![]() The effect of word imagery on priming effect under a preconscious condition: an fMRI study. Even though the entire stimulus is not visible, it still evokes a response. Masked priming involves part of the initial stimulus being obscured in some way, such as with hash marks.Words such as "seat" and "chair" are likely to show priming effects because they are in the same conceptual category. Conceptual priming involves a stimulus and response that are conceptually related.For example, the word "goat" will evoke a faster response when it is preceded by the word "boat" because the two words are perceptually similar. Perceptual priming involves stimuli that have similar forms.Because of this, subjects become more likely to respond in a certain way more quickly each time the stimulus appears. Repetition priming occurs when a stimulus and response are repeatedly paired. ![]() For example, "cat" and "mouse" are two words that are often linked with one another in memory, so the appearance of one of the words can prime the subject to respond more rapidly when the second word appears. Associative priming involves using two stimuli that are normally associated with one another.The earlier example of responding to the word "banana" more rapidly after being primed with the word "yellow" is an example of semantic priming. Semantic priming involves words that are associated in a logical or linguistic way.Positive priming makes processing faster and speeds up memory retrieval, while negative priming slows it down. Positive and negative priming describes how priming influences processing speed.
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